Sell More Jewelry! A Little Known Market For Handmade Jewelry Designs
By Kristie Leong Are you a budding jewelry designer looking for ways to promote your jewelry? Here's an idea that may work for you, particularly if you live in a larger city. In various cities you can find people who work as fashion and image consultants. They help their clients by showing them how to coordinate items in their wardrobe to achieve a more professional look. They also show them what fashion items they need to add to their wardrobes to achieve their desired image. In addition, they help their clients accessorize their wardrobes with jewelry and accessories. Why not team up with a fashion consultant who can promote your jewelry to her clients? As she coordinates the client's wardrobe, she could show her client how your jewelry can expand her wardrobe options. In turn, she would receive a commission on every piece of your jewelry she sells to her customers. You would be responsible for producing the jewelry and she would effectively be your commissioned salesperson. This could be quite lucrative for you since clients who work with a fashion or image consultant are usually in high paying fields and can afford to pay top dollar for quality jewelry. This is also an opportunity for you to receive some free publicity for your jewelry if your fashion consultant happens to work with prominent, well known women or celebrities. Start by checking in your local phone book to see if any image or fashion consultants are listed in your area. You may also want to look under the heading of "personal shopper". Many consultants won't be listed in the phone book so you may want to do a local internet search for consultants who work out of their home. Once you locate a fashion consultant in your area, you can set up a meeting and show them how your jewelry can result in add on profits for them without an upfront investment on their part. Here's another similar comarketing venture that has been demonstrated to work in our particular area. One of our customers is a very talented and ambitious jewelry designer. She is also a full-time pharmaceutical rep which leaves her little time for marketing her jewelry. How did she solve this problem? She was smart enough to team up with a local custom clothing maker in our area who makes clothing for special occasions and also designs costumes for all of our local theater and ballet productions. It was a natural extension for this custom clothing maker to supply her clients with coordinating jewelry which our jewelry designer was happy to provide. This custom clothing maker also has a retail store front where she allows the jewelry designer to display her latest designs for inspiration. The last I heard, this jewelry designer had more orders than she could handle! This is another example of thinking out of the box as far as marketing jewelry goes. As you can see, there are lots of low cost ways to market your jewelry designs, give this one a try in your area and watch your jewelry sales come alive!
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